The Challenge

Trehel—one of the most respected general contractors in the Carolinas and Georgia—was ready to expand into luxury residential construction. The challenge? For years, the company told its clients, “We’ll build anything but your home.”

The Approach

To help shift the narrative, I crafted strategic messaging that honored Trehel’s legacy while positioning it for growth, also collaborating with brand experts on naming and logo development. I then developed an earned media campaign targeting local and regional business and lifestyle publications. Following the initial media push, I pitched long-lead outlets for in-depth profiles and home design features.  I also supported ongoing content efforts across social media and the company blog to further amplify the brand.

The Results

• Secured coverage in regional media outlets including Builder and GroundBreak Carolinas as well as local outlets such as atHome, TOWN, TALK Magazine, Upstate Business Journal, Greenville News, GSA Business and more.

• Pitched features that resulted in coverage on the front cover of a leading, regional lifestyle magazine as well as the front page of a local business publication.

• Earned recognition with multiple leadership and project awards programs to further amplify the brand while establishing a larger brand presence.