The Challenge

Telling the story of The Cliffs communities in Upstate South Carolina and Western North Carolina meant capturing more than its amenities—it required uncovering the character, culture and sense of belonging that set it apart. The main challenge was to highlight the community’s unique lifestyle through authentic narratives drawn from its residents that appealed to a broader audiences and trends.

The Approach

By blending thoughtful messaging, intentional storytelling and strategic media pitching, I uncovered resident stories that aligned with broader real estate trends. The result was a range of earned placements spanning local, regional and national media.

The Results

• Landed placements in high-end, regional lifestyle publications such as WNC Magazine, Naples Illustrated atHome and TOWN magazine.

• Secured stories in national outlets ranging from Forbes.com’s real estate section to the front page of the Wall Street Journal’s Mansion section.