The Challenge

As Leadership Greenville, the Greenville Chamber’s flagship leadership development program, approached its 50th anniversary, the challenge was to spotlight the program’s enduring impact while keeping its message relevant for today’s business community. The Greenville Chamber needed a compelling narrative that honored five decades of community transformation—one built on uncovering alumni stories, elevating their accomplishments, and illustrating how the program has helped shape Greenville’s growth.

The Approach

I created a strategic communications campaign that celebrated a powerful legacy while building excitement for the program’s next 50 years. This included interviewing Chamber leadership and notable alumni across a range of industries as well as uncovering compelling stories that aligned with Greenville’s growth and success.

The Results

• Created meaningful buzz across business and lifestyle publications over the course of 6 months leading up to the program’s 50th anniversary celebration.

• Managed editorial content for special anniversary sections within two leading business publications.

• Helped launch a new fundraising initiative related to the milestone in the local media, helping position the Greenville Chamber for its next era of growth.